‘Mobilink on Friday 25th November 2016 started its new value added service (VAS) “Ba Khabar Kisaan” in Haripur KPK, to connect farmers, agribusinesses and rural communities to increase productivity, profitability and innovation in the agriculture sector by providing information through it Ba Khabar Kissan service.
The App, SMS and IVR based service will provide farmers, information and services related to agriculture such as optimized cultivation methods, modern farming techniques, health education for farmers, health precautions for plants, 24/7 helpline with training, weather information, crop insurance, market related information and a platform for sales.
The launch of ‘Ba Khabar Kisan’ was held in the Dera of Mr. Yousaf Ayub Khan in Haripur, where over 1500 local farmers were present to witness the ceremony.
Minister of agriculture KPK Mr. Ikram Ullah Khan Gandapur, Minister of C&W KPK Mr. Akbar Ayub Khan, Secretary of Agriculture KPK Mr. Naeem Khan, Pro Vice Chancellor University of Haripur Dr. Abid Fareed, Member PARC Dr. Munir Ahmad, Mr. Farhat Hashmi SEVP / Member ZTBL and Sr. Members from University of Agriculture Haripur, University of Arid Agriculture Rawalpindi and Parks and Horticulture Authority Rawalpindi were present at the launch ceremony Minister of agriculture KPK Mr. Ikram Ullah Khan Gandapur, Yousaf Ayub Khan, Dr Abid Farid and Head of Products, Jazz Mr. Syed Babar Ahmad addressed the audience and provided a breakdown of the service’s benefits to the farming community.
This free of cost service has been developed after understanding the needs of local farmers. It focuses on three pain points of the agricultural sector – productivity losses, supply chain inefficiencies, and financial exclusion – by offering relevant & timely information, supply chain related services, and mobile financial services.