Mobilink on Sunday 16th October 2016 started its new value added service (VAS) “Ba Khabar Kisaan” in Attock Punjab, to connect farmers, agribusinesses and rural communities to increase productivity, profitability and innovation in the agriculture sector by providing information through it Ba Khabar Kissan service.
The App, SMS and IVR based service will provide farmers, information and services related to agriculture such as optimized cultivation methods, modern farming techniques, health education for farmers, health precautions for plants, 24/7 helpline with training, weather information, crop insurance, market related information and a platform for sales.
The launch of ‘Ba Khabar Kisan’ was held in the Dera of Mr. Sardar Sarfaraz Khan in Khunda, where over 1000 local farmers were present to witness the ceremony.
Sardar Shah Nawaz, CEO Mobilink and Warid Mr. Amir Ibrahim, Chairman PARC, Chairman Pakistan Metrological Department Sr. Members from University of Arid Agriculture Rawalpindi and Parks and Horticulture Authority.
This free of cost service has been developed after understanding the needs of local farmers. It focuses on three pain points of the agricultural sector – productivity losses, supply chain inefficiencies, and financial exclusion – by offering relevant & timely information, supply chain related services, and mobile financial services.